FREE WEBINAR

HOW TO BUILD BRAND AND BUSINESS WITH PR

THIS WEBINAR BEGINS: THURSDAY, NOVEMBER 9 4:30 PM ET; 3:30 CT; 2:30 MT; 1:30 PT

DURING THIS FREE WEBINAR YOU WILL LEARN:

  • What makes the perfect PR pitch
  • Bylined articles: a critical component of media relations
  • The interview mindset
  • Messaging with a Shark Cage

About Your Presenter

With more than 20 years in financial services public relations, Mo has developed and directed numerous communications campaigns for leading firms across asset management and financial services.  

Morrison "Mo" Shafroth MOMENTUM FICOMM

At Momentum FiComm, Mo leads media relations and communications strategy for amazing clients, including First Ascent Asset Management, 361 Capital, Green Alpha Advisors , ImpactAssets and other firms that are shaking up financial services and finding unique investing solutions.  

Prior to starting Momentum, Mo was director in the financial services practice at New York-based Peppercomm, where he led communications programs for Mariner Wealth Advisors, Corbin Advisors and Montage Investments. Previously, he served as vice president at Walek & Associates, also based in New York, working with New York Life, Trust Company of America, IMCA and others. He also led financial services and sustainability practices at CSG|PR in Denver. Mo was director of corporate communications at Charles Schwab & Co., Inc., where he led communications for the launch of Charles Schwab Bank, supported Schwab Advisor Services initiatives, and promoted Schwab's $500-billion mutual fund business. He started his career in public relations at the Pacific Exchange.  

A former editor of San Francisco Business Magazine and reporter at the San Francisco Examiner, Burlington Free Press and Livingston Enterprise, Mo received his bachelor’s degree in political science and environmental studies from the University of Vermont.

I can't make it to this Master Class, but I want to be notified of future sessions.